AdRate.com benchmarks advertising rates across channels: CPM, CPC, and placement pricing to help media buyers and publishers price with confidence.
Free for early members. No credit card required.
What Adrate Does
AdRate.com tracks and benchmarks advertising rates — CPMs, CPCs, and placement pricing across channels — so media buyers and publishers can price with confidence.
Typical cost-per-thousand ranges by channel, format, and audience type.
Cost-per-click reference ranges across industries and keyword categories.
Search, social, display, audio, and out-of-home pricing compared side by side.
How rates move through the year, from January lulls to Q4 auction spikes.
Estimate what a given budget can buy on each channel using current benchmark ranges.
A recurring roundup of notable rate movements and what is driving them.
How Adrate Works
Choose the channels and formats you are buying or selling — search, social, display, audio, or out-of-home.
See typical rate ranges for your industry and audience so you know what a fair price looks like.
Use the ranges and budget planner to set budgets, check quotes, and negotiate from an informed position.
About
Adrate — Know what advertising really costs Part of the VentureOS network of 20,000+ smart entities, each built to create real value in its vertical. Backed by 63+ specialist agents, shared infrastructure, and a unified economy.
Get matched
Verified partners respond. Transparent pricing. No surprises.
Benchmarks are compiled from published rate cards, platform auction guidance, and industry reporting, then presented as ranges rather than false-precision single numbers.
Yes. Buyers use benchmarks to sanity-check quotes and plan budgets; publishers use the same ranges to price inventory competitively without underselling it.
Channel benchmarks are reviewed on a rolling basis, with seasonal updates around the periods when auction prices historically move the most.
From the Network
Not a website. Not a landing page. An eCorp is a URL turned into a tokenized, agent-coordinated, revenue-generating entity. Here's the unpacked definition.
Read →One operator, one OS, one network — how VentureOS turns 20,000 dormant domains into 20,000 live eCorps over the next 12 months.
Read →We shipped amber v2.0 with a dark cyberpunk palette. The Founder called it cold and non-engaging within 60 seconds. Here's what we learned about warm design and human trust.
Read →Explore the Network
Every eCorp in the VentureOS network is purpose-built, agent-coordinated, and connected to the ones it depends on. Follow the threads.
Join the Adrate.com early list.